Tin Shed Sports joins the Boulder Nordic & Cycle Sport Family
Nederland, CO – June 4, 2024 – Tin Shed Sports, a renowned bike and alpine ski shop based in Nederland, Colorado, is excited to announce a strategic merger with Boulder Nordic & Cycle Sport, a leader in bike and cross-country ski retail and service with two locations in Boulder, Colorado and one in Portland, Maine. This partnership unites two community-centered brands under the umbrella of Boulder Sports LLC, bringing enhanced product offerings, increased customer support, and a broader range of expertise to outdoor enthusiasts.
Both locally owned companies, Tin Shed Sports and Boulder Nordic & Cycle Sport, were founded and are operated by individuals who share a deep passion for outdoor sports and a commitment to their local communities. The merger is a partnership, with Tin Shed Sports joining the Boulder Sports family. Tin Shed founders Marcus and Karina Luscher will continue to play a vital role in the combined entity's future growth and operations.
Marcus and Karina Luscher, founders of Tin Shed Sports, will become partners in the parent company, Boulder Sports LLC. "This merger is a milestone for us and for our community," said Marcus Luscher. "It reflects our shared vision and commitment to providing the best possible service and products to our customers while remaining true to our roots."
Tin Shed customers' experience will remain unchanged, with operations continuing under the Tin Shed Sports name and branding. "We are excited about the new opportunities this partnership brings," added Karina Luscher. "It's a win-win for everyone, especially our customers."
The merger will enhance Tin Shed Sports' product mix by introducing new categories and brands that complement existing options. Moreover, it will expand rental ski and bike offerings, supported by increased staff expertise from the combined talent pool of both organizations.
"We are thrilled to welcome Marcus, Karina, and the Tin Shed Sports team into our family," said Nathan Schultz, CEO of Boulder Sports LLC. "This partnership is rooted in our passion for the outdoors and the sports we cater to, as well as a shared dedication to our customers and communities. Together, we will continue to serve and inspire outdoor enthusiasts across the region."
The transition began June 1, with new product lines and rental offerings already in place with additional options expected to roll out in the coming months. For more information, please visit tinshedsports.com, bouldercyclesport.com, and bouldernordic.com.
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