Boulder Cycle Sport eNews 2024-06-10

Nathan Schultz
Boulder Nordic & Cycle Sport Merge with Tin Shed Sports
News With BCS

Tin Shed Sports joins the Boulder Nordic & Cycle Sport Family

Nederland, CO – June 4, 2024 – Tin Shed Sports, a renowned bike and alpine ski shop based in Nederland, Colorado, is excited to announce a strategic merger with Boulder Nordic & Cycle Sport, a leader in bike and cross-country ski retail and service with two locations in Boulder, Colorado and one in Portland, Maine. This partnership unites two community-centered brands under the umbrella of Boulder Sports LLC, bringing enhanced product offerings, increased customer support, and a broader range of expertise to outdoor enthusiasts.

Both locally owned companies, Tin Shed Sports and Boulder Nordic & Cycle Sport, were founded and are operated by individuals who share a deep passion for outdoor sports and a commitment to their local communities. The merger is a partnership, with Tin Shed Sports joining the Boulder Sports family. Tin Shed founders Marcus and Karina Luscher will continue to play a vital role in the combined entity's future growth and operations.

Marcus and Karina Luscher, founders of Tin Shed Sports, will become partners in the parent company, Boulder Sports LLC. "This merger is a milestone for us and for our community," said Marcus Luscher. "It reflects our shared vision and commitment to providing the best possible service and products to our customers while remaining true to our roots."

Tin Shed customers' experience will remain unchanged, with operations continuing under the Tin Shed Sports name and branding.  "We are excited about the new opportunities this partnership brings," added Karina Luscher. "It's a win-win for everyone, especially our customers."

The merger will enhance Tin Shed Sports' product mix by introducing new categories and brands that complement existing options. Moreover, it will expand rental ski and bike offerings, supported by increased staff expertise from the combined talent pool of both organizations.

"We are thrilled to welcome Marcus, Karina, and the Tin Shed Sports team into our family," said Nathan Schultz, CEO of Boulder Sports LLC. "This partnership is rooted in our passion for the outdoors and the sports we cater to, as well as a shared dedication to our customers and communities. Together, we will continue to serve and inspire outdoor enthusiasts across the region."

The transition began June 1, with new product lines and rental offerings already in place with additional options expected to roll out in the coming months. For more information, please visit tinshedsports.combouldercyclesport.com, and bouldernordic.com.

 

Tin Shed Party
Thursday, June 13

To celebrate the merger of Tin Shed Sports with Boulder Nordic & Cycle Sport, we are hosting a mountain bike ride and party at Tin Shed Sports in Nederland, CO Thursday, June 13, 2024.

Drop by in the afternoon 4-8pm to say hi and take advantage of free food and drinks and some nice giveaways of Tin Shed, Boulder Cycle Sport and Boulder Nordic Sport gear. We will go on a short, easy mountain bike ride 6-7PM and return to Tin Shed to hang out until 8ish. In addition to the raffle prizes and giveaways, we will have some great deals on bikes, skis and accessories.

Come and check out the new Tin Shed demo fleet, which includes some Transition Spurs, BMC URS Gravel bikes and soon some Scott Geniuses. We will have our demo bikes available for $15 for the group ride that evening.

Get set up for next ski season at our sister shop, Tin Shed, in Nederland!
Read more!

The death of rising U.S. cycling star Magnus White was as preventable as it was tragic. It’s time to stand up and urge our leaders to take action to prevent cycling and pedestrian deaths on our roadways.

Join us on August 11, 2024, as we ride for Magnus in what we hope to be the largest advocacy bike ride in the nation’s history, and as we call for better laws and improved infrastructure to protect cyclists and other vulnerable road users. Join us as the new voice for change.

Click here for more info and to sign up!
$450 E-bike rebate for ALL Colorado residents!
 
The State of Colorado is offering a $450 rebate on e-bikes! Whether you're looking for a cruiser, cargo bike, mountain bike, commuter, or roadie—you're covered! Your discount is applied at the register; you don't have to wait for the rebate.

Each person living in Colorado may receive the discount on the purchase of one e-bike each calendar year. Proof of a physical Colorado address is required at the time of purchase.

Call or stop by any of our locations for more details and to check out the latest e-bikes. View details on bouldercyclesport.com here. Full program details from the State of Colorado can be found here.
View $450 discount details and shop e-bikes

PRO TIP

Regularly clean your bike to prevent dirt and grime buildup, which can lead to premature wear and tear on components. Use a gentle soap or bike-specific cleaner and a soft brush or sponge to scrub away dirt from the frame, wheels, and drivetrain. Rinse thoroughly with water, ensuring no soap residue remains. After cleaning, dry your bike with a clean towel to prevent corrosion. Pay special attention to areas where dirt tends to accumulate, such as the chain and cassette. A clean bike not only looks better but also performs better and lasts longer. Incorporating this simple habit into your routine will help maintain your bike's condition and performance.
Hit the gravel this year! We're excited to offer gravel rentals at Boulder Cycle Sport North and Tin Shed Sports in Nederland. Tin Shed Sports also offers Mountain Bike and Fat Bike rentals.

OUR LOCATIONS

NORTH BOULDER
4580 N. Broadway, Unit B

303.444.2453 x 1



SOUTH BOULDER
629 S. Broadway, Ste. K 
303.444.2453 x 3


PRO PELOTON
4580 N. Broadway, Unit B
303.444.2453 x 1



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